Description :
Ten months ago, worries were that the merger of Arcelor and Mittal might not succeed, the integration of two completely different business cultures being an enormous challenge. To achieve integration, [...]
Description :
Ten months ago, worries were that the merger of Arcelor and Mittal might not succeed, the integration of two completely different business cultures being an enormous challenge. To achieve integration, Arcelor and Mittal have emphasized transparent internal communication and created a new brand that symbolises the common values of the merged company. Now ArcelorMittal is prepared to face the huge challenges of our time such as climate change, sustainable development, and responsible leadership, and it is willing to lead the way.
Vidéo ajoutée le : 23-07-2007 13:49:32
Catégories :
Economie
Actualités
Mots-clés :
challenge
brand
beginning
end
environment
arcelor
mittal
arcelormittal
merger
integration
symbol
climate change
values
sustainability
leadership
business cultures
responsible leadership
Langue : Anglais
Lieu de tournage :
n/a
Adresse de la vidéo : http://videos.tomsguide.com/video/iLyROoafteGk.html
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